Avon Tyres to showcase new brand identity and motorcycle tire range at EICMA

Avon Tyres will make its return to EICMA, the world’s largest motorcycle exhibition, next week to showcase its newly launched brand identity and refreshed motorcycle tyre range to a global audience.

The brand last exhibited at the Milan show in 2023, when it was introduced to the motorcycle industry as part of the Goodyear family of brands. Now, Avon returns to EICMA with a new brand identity launched earlier this year and a comprehensive product range that caters to sport, touring, adventure, cruiser and classic riders around the world.

As part of its new brand identity, under the mission ‘made to be different’, Avon Tyres defined four key products that allow riders to experience the brand’s independent, maverick spirit: Cobra Chrome for cruiser, touring and custom riders; Spirit ST for sport touring bikes; 3D Supersport for the hypersport market; and Roadrider MKII which combines a classic look with the latest technology.

All four of these tyres will be central to the Avon Tyres stand at EICMA, along with Trekrider, Speedmaster MKII, Safety Mileage and Streetrunner, giving visitors their most comprehensive overview of the Avon range yet.

EICMA provides a truly global stage for Avon Tyres to showcase its brand identity and product range. Last year, the show welcomed more than 600,000 attendees, including almost 40,000 professionals from 126 different countries.

Roberto Finetti, Marketing Manager Motorcycle Europe, Goodyear: “EICMA brings the motorcycle world together like no other event, so it is the perfect opportunity for Avon Tyres to connect with riders and industry professionals from across the globe. We look forward to sharing how the brand continues to grow and evolve in its new era, underlined by our bold new brand identity, ‘made to be different’.”

Adding to the excitement on the public days of the event, fans will have the opportunity to meet legendary stunt rider Rok Bagoros. With more than 3 million followers on social media, the Avon Tyres ambassador will be sure to attract a crowd for his signing session on the Avon Tyres stand at 11:00 on Sunday 9 November.

Visit Avon Tyres at EICMA at Fiera Milano in Milan, Italy: Hall 9, Booth U65, between Tuesday 4 and Sunday 9 November.

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