Zero Motorcycles is celebrating 20 years of electric innovation with the launch of X Line Experience in the UK, a new programme designed to give riders the chance to experience the brand’s all-electric off-road motorcycles in their natural environment.
In conjunction with two dedicated off-road partner centres, Moto Junkies and Desert Rose, Zero’s new initiative will offer guided riding experiences on the Zero XE and Zero XB, giving riders of all abilities the opportunity to discover a new generation of trail riding.
Based in Snowdonia, Wales, Moto Junkies will offer riders of all abilities the chance to explore the trails of one of the UK’s most iconic off-road destinations. Additionally, Moto Junkies will become an Authorised X Line Service Centre. The X Line experience with Moto Junkies is available online.
On the South Coast near Hastings, Desert Rose offers riders a variety of terrain and obstacles to explore in a dedicated arena. Riders will be guided through ability appropriate routes to enjoy what the X Line bikes can offer.
Built to deliver instant torque, lightweight agility and near-silent performance, the X Line range is redefining the off-road riding experience. By removing engine noise from the equation, riders can experience the thrill of the trail while staying more connected to the terrain and environment around them.
The new experience programme has been created to make off-road riding more accessible, approachable and responsible. Hosted by expert partner centres, each experience day will include guided riding sessions, rider briefings and full motorcycle support, helping participants get the most from the X Line range in a safe and controlled setting.
Jarno Middlesbosch, Senior Director of Global Marketing at Zero Motorcycles, said: “As Zero Motorcycles celebrates 20 years of pushing electric innovation forward, the launch of X Line Experience represents an exciting next step for the brand.
“Off-road riding is all about freedom, adventure and connection with the terrain, and the X Line range delivers that experience in an entirely new way. By partnering with a leading off-road centre, like Moto Junkies, we’re giving more riders the opportunity to experience the capability, excitement and accessibility of electric trail riding for themselves.”
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About Zero Motorcycles
Zero Motorcycles is the global leader in electric two-wheel transportation and powertrains, combining Silicon Valley innovation with traditional motorcycle DNA. Since its founding in 2006, Zero has pioneered the category with industry-leading technology, uncompromising performance, and a growing global dealer network. Today, Zero continues to shape the future of transportation with a focus on sustainability, innovation, and leadership in EV mobility.
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